sigur rós have given a dozen film makers the same modest budget and asked them to create whatever comes into their head when they listen to songs from the band’s new album valtari. the idea is to bypass the usual artistic approval process and allow people utmost creative freedom. among the filmmakers are ramin bahrani, alma har’el and john cameron mitchell.
When details of Sigur Ros’s Mystery Film Experiment were revealed we wanted to create a way for fans, other directors and artists to also get involved. Working with Talenthouse we found a fantastic platform to engage with creatives & fans worldwide to get involved in this creative process. We’d like to thank Sigur Ros, Talenthouse and all the participants who took part in this campaign producing many magical films to match Sigur Ros’ album ‘valtari’.
everyone always says it’s hard judging stuff, but 834 films?! it’s safe to say this has been a difficult and at times divisive exercise. so much artistic endeavour! it’s impressive and not a little bewildering. but, watching in shifts, each and every film was eventually adjudged and a shortlist drawn up. ultimately, when the shortlist of that shortlist could be winnowed down no more, instead of the promised three runners up we had five, since it would have been unfair to exclude any, exhibiting as they did absolutely different creative imperatives.
Two winning videos from the Talenthouse promotion were included in the valtari film DVD/Blu-Ray that was released worldwide in 2013 and all 834 film makers were included in the credits. They were also featured in worldwide valtari film screenings in December 2012.
Thinglink Promotion – Kraftwerk – Explore the catalogue. Created around the bands 2013 touring schedule that included performing all 8 albums at the Tate Modern and around the world.
Superstar DJ and producer David Guetta launched an innovative new Spotify app, PLAY GUETTA. The PLAY GUETTA app invites fans to come and join the permanent party. It is an innovative listening experience like no other enabling them to have a deeper connection with David Guetta, his music and his other fans around the world. In 2012 David Guetta was the most streamed male artist and his album Nothing But The Beat was the most streamed on Spotify.
We invited Sigur Rós fans to participate in Valtari Hour – a rolling, New Year’s Eve-style listening event celebrating the band’s new album, Valtari, which took place on 17th May, 2012 at 7pm in every time zone around the globe.
We devised a special listening platform that counted down and then streamed the album in its entirety for one hour. As the countdown reached zero in each timezone the platform also revealed a new strip of album artwork, building up to full reveal at the end of the campaign.
Valtari Hour is the special time when you can hear the band’s new record in its entirety. But where and how you do that is up to you.
The album will be playing via a special listening platform on the band’s website as well as via selected media partners, in record stores and on radio stations globally.
Written/Directed by Chris Milk, this lucid dreamlike narrative for Danger Mouse and composer Daniele Luppi’s album ROME, uses WebGL to weave film with 2D cell and 3D interactive animation while showcasing Chrome. “This project is a perfect way of harnessing the creativity and vision of all the partners – Danger Mouse’s incredible music, Chris Milk’s amazing visual skills and Google’s technical prowess, to produce this wonderfully immersive and wholly original experience.” Dominic Louth, Digital Media Manager, Parlophone
Yellow Pencil D&AD – Digital Design / Animation for Websites & Digital Design ‘3 Dreams of Black” (2012)
Drum Marketing Award – Design Strategy of the Year ‘3 Dreams of Black’ (2012)
The FWA People’s Choice Award winner : ‘3 Dreams of Black” (2011)
Dadi Award – Best Video Website/Use of Video – ‘3 Dreams of Black” (2011)